Ready for the start of the Barclays Premier League, Sky has announced two new initiatives to bring more sports action to mobile phones:

24-7 Football
Sky, The Sun and News of the world have launched the website with an on-demand service for mobiles to view video clips of football goals as they happen, and highlights after the whistle from every Barclays Premier League and UEFA Champions League game.

The service is available for a monthly subscription of %5 or on a pay per view basis (50p for a video clip). Users don’t need to have a Sky TV subscription to access the clips and they are available on all major mobile networks.

Sky Mobile TV
Sky Sports 1, 2 and 3 will be available on Sky Mobile TV from 11 August. Sky Sports Xtra will be added in the coming weeks. These new mobile channels will stream all of Sky Sports’ 92 live Barclays Premier League games and live matches from every round of the UEFA Champions League, as well as Coca-Cola Football League, Carling Cup, FA Cup and Euro 2008 Qualifiers. Not to mention live coverage of International and Domestic cricket, European Tour Golf and Guinness Premiership Rugby.

Sky does not charge at the moment to access the service but the mobile operators will charge for the data downloaded, so you better check your tariff before using Sky Mobile TV.

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